Role: Product Lead
Company: Kiip
Year: 2017
🧩 Challenge
Bank of America was preparing to launch its new Travel Rewards credit card and wanted to make a bold, tech-forward statement. Traditional ad formats wouldn’t cut it — they needed something immersive, interactive, and premium that would resonate with mobile-first consumers.
🧠Strategy
- Proposed an AR-powered ad unit leveraging Kiip’s reward-moment infrastructure
- Partnered directly with BoA’s brand and innovation teams to co-design the creative experience
- Modified Kiip’s core SDK to support AR object rendering and camera permission workflows
- Selected distribution partners whose apps had natural camera use cases (e.g., fitness, scanning, visual tracking) to avoid friction
🛠What I Built
- Led product and integration roadmap for Kiip’s first AR-based ad unit
- Worked across engineering, SDK, and creative ops teams to deliver a high-fidelity, scalable experience
- Built dynamic fallback states for non-AR environments and ensured SDK stability across Android and iOS
- Shipped a tailored SDK version that allowed camera permission pass-through, compliant with OS guidelines
📈 Outcome
- Exclusive campaign with Bank of America — a first-of-its-kind credit card launch using mobile AR
- Delivered high-impact ad units via vetted publisher apps with contextual camera use
- Achieved completion and engagement rates 2–3x higher than static interstitial campaigns
- Served as a proof-of-concept for bringing immersive AR formats into programmatic reward-based inventory
- Used internally by BoA as a benchmark for future innovation campaigns