Role: Product Lead
Company: Kiip (in partnership with Amazon Fire TV via SDK partner)
Year: 2017
🧩 Challenge
Kiip wanted to break into the connected TV space, but building a custom Fire TV integration from scratch wasn’t feasible. Amazon didn’t yet offer native ad experiences for Fire TV apps, and direct access to the platform was limited.
🧠 Strategy
- Identified an existing SDK partner with strong platform relationships at Amazon
- Leveraged Kiip’s existing mobile SDK to prototype a CTV experience without net-new engineering
- Positioned the initiative as a low-lift monetization test for Fire TV’s product org
🛠 What I Built
- Defined a lightweight MVP experience with full-screen brand creative + reward logic
- Mapped our mobile SDK capabilities to Fire TV's environment, adapting interaction design for TV
- Coordinated cross-functional execution across Kiip, the SDK partner, and Amazon’s internal team
📈 Outcome
- Launched the first reward-based native ad unit on Fire TV in under 90 days
- Achieved 3x engagement vs. traditional CTV interstitials
- Coverage in TechCrunch and other outlets positioned Kiip as an early innovator in the space
- Used internally as a blueprint for future CTV monetization experiments