Role: Product Lead
Year: 2022
🧩 Challenge
InMarket’s internal SDK documentation (docs.inmarket.com) hadn’t been updated in nearly a decade. Originally written by a founding engineer, the content had grown outdated, inconsistent, and developer-unfriendly. Repeated integration delays, recurring support tickets, and inconsistent onboarding highlighted the need for a full-scale overhaul.
🧠 Strategy
- Audited the full documentation experience from a first-time developer perspective
- Interviewed internal teams (Solutions, Product, CS) to identify friction patterns
- Defined an improved information architecture to support clearer navigation and task-based flows
- Selected Material for MkDocs as the new documentation platform to balance clarity, performance, and long-term scalability
⚙️ What I Built
- Rewrote or restructured 70%+ of all existing content for clarity and accuracy
- Introduced decision trees, best practice guides, and visual onboarding diagrams
- Made critical technical sections more accessible without diluting developer requirements
- Coordinated rollout with engineers, designers, and customer-facing teams
📈 Outcome
- Estimated 40–50% reduction in integration-related support tickets within 60 days
- Improved time-to-integration across multiple enterprise partners
- Created a repeatable framework for future SDK updates and API documentation
- New docs site became the internal benchmark for quality onboarding and developer experience
🛠 Tooling
- Docs engine: MkDocs Material Theme
- Hosted on internal domain (password protected)
- Contributions tracked across Product, Solutions Engineering, and Tech Docs